OVERVIEW
Target audience: Site Administrators, Site Managers
The Digital Communications team of McGill's Office of Communications and Institutional Relations (CIR) provides Google Analytics traffic reports for Web Management System (WMS) sites upon request by Site Administrators or Site Managers.
Google Analytics reports provide weekly and/or monthly data (e.g., how many people visit a site and how they use it) that Administrators and Managers can use to help improve a site.
For guidance on how to interpret the data and get the most out of it, you can schedule a one-on-one consultation meeting with a member of the Digital Communications team.
To sign up for reports or to schedule a consultation, contact: google.analytics@mcgill.ca.
